ProductCamp 2014

ProductCamp Vancouver is the premiere event for Product Management, Product Marketing, and Marketing professionals to teach to, learn from, and network with each other. ProductCamp is an un-conference, meaning that it is FREE to you! Your only cost is your participation – bring your ideas, lead a session in your area of expertise, facilitate a round table discussion, network, or volunteer

Event Details


Saturday, Feb 28th, 2014


8:00 am ~ 5:00 pm


UBC Robson Square
Downtown Vancouver, BC


ProductCamp Vancouver is an un-conference. Rather than having pre-scheduled speakers, anyone who is interested in leading a session can submit a proposal. Proposed sessions will be voted on by the ProductCamp participants with the most popular sessions getting on the event schedule. Other participants will view what your session is about prior to the event so that they can be prepared to vote when they arrive at ProductCamp on Saturday morning:

Please note that each potential session leader is limited to two session proposals. This is to encourage maximum participation by all interested session leaders. Thanks for you understanding. If you have questions, please send an email to ProductCamp Vancouver’s Session Chair - stewart@productcampvancouver.or

To propose a topic, visit: ProductCamp Vancouver Sessions forum

Session Formats

You can structure a session however you wish, but to help align expectations of the session leader and the participants, we offer the following descriptions of formats that have been well received in previous ProductCamps. It is not necessary to follow these formats, but experience has shown them to be popular and using the label will help match expectations for those who com to a session. In general, the sessions that have been reported as most enjoyed and talked about have been very interactive. This list is is not intended to be limiting, so feel free to be creative.

Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader. The description should mention the portion of the session spent in the exercise and what the attendees will produce. Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.

Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon. The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual questioner.

Panel Discussion – Popularly seen, this format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles. A moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive Q&A with the audience.

Presentation – Having already suggested that this traditional one-directional delivery is less popular among the ProductCamp community, there are some exceptional topics and presenters who can make this work. Session proposers are advised to consider this carefully and be honest in citing this format if it is actually what will be delivered.

Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.

Roundtable Breakout – Similar to Town Hall, except that audience breaks out into small groups and typically shares findings, comments, or team responses with the room at the end of the session.

Session Tips

Here’s what you need to know about the session process: All topics will be posted on the wall in the central meeting room.
All sessions are voted on by the ProductCamp attendees on the morning of the camp.
Each attendee receives 5 votes.
You can use all your votes on one session, or divide them between multiple sessions.
Some sessions were submitted ahead of time online.
Those sessions have been printed out to make them easier to read.
The top 5 most popular online sessions received 5 votes each to acknowledge their popularity and relevance.
Please take as many blank session forms as you need.
Don’t hesitate to propose additional sessions if you don’t see a particular topic already represented.
Sessions will be taken down and organized into the schedule for the day.
When building the schedule, we will try our best to avoid scheduling similar sessions during the same time slot.
What if I don’t have all the answers? A great session doesn’t have to be a lecture. Some of the best sessions are very interactive, group discussions. You don’t have to have all the answers, as long as you have some good questions and can facilitate a lively discussion.

To propose a topic, visit: ProductCamp Vancouver Sessions forum


Indicate on the session proposal if you would like a projector for your session.
Three of the four session rooms contain projectors, and your session will be scheduled accordingly.
All rooms also contain white boards, flip charts, pens and note paper.

Volunteering for ProductCamp Vancouver

If you're interested in volunteering for ProductCamp Vancouver, we would love to hear from you! We have a number of opportunities you can get involved in, especially sponsorship and promotions. Contact John at


What participants from past ProductCamp Vancouver say



Scott Baldwin Senior Product Manager, Central 1 (Sponsor)

Paul Young
Instructor, Pragmatic Marketing (Sponsor)

Joe Biegel
VP of Product Management and Product Marketing, McKesson

Andrew Naiberg
Senior Product Manager, Kodak

Vicki Stronge
Product Manager, StemCell Technologies

All videography by Visual Art Creatives (
Videos included: Highlights, Sponsor and Participant Interviews, Session Recordings, Kick-Off Meeting


Time Programs
AM 08:00 ~ 8:45 Registration / Networking / Session Proposals Breakfast Sponsored
AM 8:45 ~ AM 9:15 Opening Remarks / Session Voting
AM 9:15 ~ AM 10:00 Key Note Speaker
AM 10:15 ~ AM 11:00 Breakout Sessions
AM 11:15 ~ Noon Breakout Sessions
Noon ~ PM 1:00 Lunch
PM 1:00 ~ PM 1:45 Breakout Sessions
PM 2:00 ~ PM 2:45 Breakout Sessions
PM 3:00 ~ PM 3:45 Breakout Sessions
PM 4:00 ~ PM 4:30 Closing Remarks
PM 4:30 Post-Event Networking Party (optional)


Registration will open January 2nd, 2015

Event registration for ProductCamp Vancouver 2014 powered by Eventbrite


To learn more about sponsorship opportunities, please contact Stewart Rogers at

Platinum Sponsors

Pragmatic Marketing's training is based on the fundamental belief that a company’s products need to be grounded in a strategy that is driven by the market. We combine this core principle with a team of instructors who have real-world experience leading high tech product teams, to deliver training seminars that are informative, entertaining, and impactful.

Our courses cover everything technology companies need to be successfully market-driven, from understanding market problems and personas, to creating effective requirements and go-to-market strategies. To find out how you or your company can join the growing international community of more than 100,000 product management and marketing professionals trained by Pragmatic Marketing, visit

SiriusDecisions empowers the world's leading marketing, product and sales leaders to make better decisions, execute with precision and accelerate growth. SiriusDecisions is the leading global B2B research and advisory firm. They deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

SiriusDecisions is based in Wilton, CT with offices in London, Montreal, San Francisco and Waltham, MA. To learn more about SiriusDecisions, visit

Product Management Boot Camp March 31-April 4, 2014: This five-day program provides managers with strategic frameworks and best practices for analyzing market opportunities and developing products that maximize profitability. The course instructors, Dr. Tim Silk and Dr. Darren Dahl, are award-winning professors and Dr. Dahl is ranked No. 1 in the world for publications in premier marketing journals. This program is designed as a highly interactive experience, using case studies, small group projects and experiential activities. Team-building and social activities to motivate, nurture connections and extend learning will feature throughout the week. This course qualifies towards Marketing Management, Executive Development and Executive General Management certificates. For more information and registration, please visit: Education/Open Enrollment Programs/Product Management

UBC's Sauder School of Business connects you to a world of ideas that drive business forward all backed by one of the most respected, cited and authoritative business schools in the world. We offer a comprehensive range of open enrolment programs, from shorter course for the broader business community to immersive week-long residential course for senior leaders. Our programs are designed to have an immediate, positive impact on performance and minimize time away from the office. Ranked as one of the worlds' top executive education providers by the Financial Times, Sauder provides you and your organization with the strategic and practical tools you need to succeed in today's global business economy.