ProductCamp 2014

ProductCamp Vancouver is the premiere event for Product Management, Product Marketing, and Marketing professionals to teach to, learn from, and network with each other. ProductCamp is an un-conference, meaning that it is FREE to you! Your only cost is your participation – bring your ideas, lead a session in your area of expertise, facilitate a round table discussion, network, or volunteer

Event Details


Sat, Feb 28th, 2015


8:00 am ~ 4:30 pm


UBC Robson Square
Downtown Vancouver, BC


ProductCamp Vancouver is an un-conference. Rather than having pre-scheduled speakers, anyone who is interested in leading a session can submit a proposal. Proposed sessions will be voted on by the ProductCamp participants with the most popular sessions getting on the event schedule. Other participants will view what your session is about prior to the event so that they can be prepared to vote when they arrive at ProductCamp on Saturday morning:

Please note that each potential session leader is limited to two session proposals. This is to encourage maximum participation by all interested session leaders. Thanks for you understanding. If you have questions, please send an email to the Content team at

To propose a topic, visit:

Participants have shared with us they would love to lead a session - if they knew what topic to lead. To get you started, here are some themes to tickle and spur ideas.

  • Day in the Life – Place in the Org, Roles Definitions, Hiring Challenges, Networking & Career Development, Small v. Big Company, PM Tools, Role Models, etc.
  • Opportunity Analysis – Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems, Capturing the Market Language, etc.
  • Product Strategy – Business Planning, Whole Product, Roadmaps, Portfolio Planning, Resource Allocation, etc.
  • Innovation – Market / Tech Trends (e.g. social, mobile, big data, gamification), Customer & Partner Engagement, Intellectual Property Rights, etc.
  • Requirements Definitions – MRD, PRD, Advisory Groups, Personas, Use Cases, Prioritization, etc.
  • Product Delivery – Agile Processes, Market Testing, Product Design, User Experience, Testing/QA, Beta Tests, Offshore/Nearshore Dev, etc.
  • Go-to-Market – Launch Plans, Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Partners, Sales Enablement, etc.
  • Product Lifecycle Management – Portfolio Analysis, Crossing the Chasm, Brand Mgmt, Product Performance Metrics, Divestment, Customer Retention, Repositioning, etc

Questions to ask yourself:

  • What have your colleagues said that you do really well that makes a great topic?
  • What is something that you (or someone else) did that you are proud of?

Session Formats

You can structure a session however you wish, but to help align expectations of the session leader and the participants, we offer the following descriptions of formats that have been well received in previous ProductCamps. It is not necessary to follow these formats, but experience has shown them to be popular and using the label will help match expectations for those who com to a session. In general, the sessions that have been reported as most enjoyed and talked about have been very interactive. This list is is not intended to be limiting, so feel free to be creative.

Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader. The description should mention the portion of the session spent in the exercise and what the attendees will produce. Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.

Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon. The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual questioner.

Panel Discussion – Popularly seen, this format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles. A moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive Q&A with the audience.

Presentation – Having already suggested that this traditional one-directional delivery is less popular among the ProductCamp community, there are some exceptional topics and presenters who can make this work. Session proposers are advised to consider this carefully and be honest in citing this format if it is actually what will be delivered.

Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.

Roundtable Breakout – Similar to Town Hall, except that audience breaks out into small groups and typically shares findings, comments, or team responses with the room at the end of the session.

Session Tips

Here’s what you need to know about the session process: All topics will be posted on the wall in the central meeting room.

  • All sessions are voted on by the ProductCamp attendees on the morning of the camp.
  • Each attendee receives 5 votes.
  • You can use all your votes on one session, or divide them between multiple sessions.
  • Some sessions were submitted ahead of time online.
  • Those sessions have been printed out to make them easier to read.
  • The top 5 most popular online sessions received 5 votes each to acknowledge their popularity and relevance.
  • Please take as many blank session forms as you need.
  • Don’t hesitate to propose additional sessions if you don’t see a particular topic already represented.
  • Sessions will be taken down and organized into the schedule for the day.
  • When building the schedule, we will try our best to avoid scheduling similar sessions during the same time slot.

What if I don’t have all the answers? A great session doesn’t have to be a lecture. Some of the best sessions are very interactive, group discussions. You don’t have to have all the answers, as long as you have some good questions and can facilitate a lively discussion.

To propose a topic, visit: ProductCamp Vancouver Sessions forum


All rooms also contain projectors, white boards, flip charts.

Volunteering for ProductCamp Vancouver

If you're interested in volunteering for ProductCamp Vancouver, we would love to hear from you! We have a number of opportunities you can get involved in, especially sponsorship and promotions. Contact John at


What participants from past ProductCamp Vancouver say



Scott Baldwin Senior Product Manager, Central 1 (Sponsor)

Paul Young
Instructor, Pragmatic Marketing (Sponsor)

Joe Biegel
VP of Product Management and Product Marketing, McKesson

Andrew Naiberg
Senior Product Manager, Kodak

Vicki Stronge
Product Manager, StemCell Technologies

All videography by Visual Art Creatives (
Videos included: Highlights, Sponsor and Participant Interviews, Session Recordings, Kick-Off Meeting


Time Programs
AM 08:00 ~ 8:45 Registration / Networking / Session Proposals Breakfast Sponsored
AM 8:45 ~ AM 9:15 Opening Remarks / Session Voting
AM 9:15 ~ AM 10:00 Key Note Speaker
AM 10:15 ~ AM 11:00 Breakout Sessions
AM 11:15 ~ Noon Breakout Sessions
Noon ~ PM 1:00 Lunch
PM 1:00 ~ PM 1:45 Breakout Sessions
PM 2:00 ~ PM 2:45 Breakout Sessions
PM 3:00 ~ PM 3:45 Breakout Sessions
PM 4:00 ~ PM 4:30 Closing Remarks
PM 4:30 Post-Event Networking Party (optional)


Event registration for ProductCamp Vancouver 2014 powered by Eventbrite


To learn more about sponsorship opportunities, please contact Stewart Rogers at

Venue Sponsor

Sauder Business School

Product Management Boot Camp April 13 - 17, 2015: This five-day program provides managers with strategic frameworks and best practices for analyzing market opportunities and developing products that maximize profitability. The course instructors, Dr. Tim Silk and Dr. Darren Dahl, are award-winning professors and Dr. Dahl is ranked No. 1 in the world for publications in premier marketing journals. This program is designed as a highly interactive experience, using case studies, small group projects and experiential activities. Team-building and social activities to motivate, nurture connections and extend learning will feature throughout the week. This course qualifies towards Marketing Management, Executive Development and Executive General Management certificates. For more information and registration, please visit: Education/Open Enrollment Programs/Product Management

UBC's Sauder School of Business connects you to a world of ideas that drive business forward all backed by one of the most respected, cited and authoritative business schools in the world. We offer a comprehensive range of open enrolment programs, from shorter course for the broader business community to immersive week-long residential course for senior leaders. Our programs are designed to have an immediate, positive impact on performance and minimize time away from the office. Ranked as one of the worlds' top executive education providers by the Financial Times, Sauder provides you and your organization with the strategic and practical tools you need to succeed in today's global business economy.

Platinum Sponsors

Pragmatic Pragmatic Marketing's training is based on the fundamental belief that a company’s products need to be grounded in a strategy that is driven by the market. We combine this core principle with a team of instructors who have real-world experience leading high tech product teams, to deliver training seminars that are informative, entertaining, and impactful.

Our courses cover everything technology companies need to be successfully market-driven, from understanding market problems and personas, to creating effective requirements and go-to-market strategies. To find out how you or your company can join the growing international community of more than 100,000 product management and marketing professionals trained by Pragmatic Marketing, visit

DATAWATCH Datawatch visual data discovery solutions let business professionals access, visualize and analyze data from any source – including streaming data — to make faster and more accurate business decisions. Anyone in your company can use Datawatch to discover hidden patterns, spot problems and identify opportunities. Datawatch lets you see all your data – structured and unstructured data from reports, invoices, and PDF files. Visualize data at rest and in real time – from sources like CEP engines or message brokers – on a tick-by-tick basis. And most importantly, Datawatch provides visual analytics at the speed you need to make decisions better and faster than your competitors. This unprecedented combination of benefits is why Datawatch is the choice of organizations large and small throughout the world, including 93 of the Fortune 100. Headquartered in Chelmsford, Massachusetts, we also have offices in New York, London, Munich, Stockholm, Singapore, Sydney and Manila, and partners and customers in more than 100 countries worldwide. For more information please visit:

pendo Pendo was founded in late 2013 by former product owners that have experienced the joys and challenges of creating great products at companies like Rally, Google, Cisco, and Red Hat among others. Our platform is currently available in preview release. For more information please visit:

enernoc EnerNOC is a leading provider of energy intelligence software (EIS). EnerNOC’s EIS solutions for enterprises include applications that help organizations buy energy better, manage utility bills, optimize energy consumption, participate in demand response, and manage peak demand. EnerNOC’s EIS solutions for utilities, grid operators and energy retailers include EnerNOC Demand Resource™, a turnkey demand response resource with firm capacity commitment, and EnerNOC Demand Manager™, a software-as-a-service (SaaS) application that provides utilities and retailers with underlying technology to manage their demand response programs. For more information visit:

Gold Sponsors

SAP A subsidiary of SAP SE, SAP Canada is headquartered in Toronto, Ontario. Operating in the Canadian market since 1989, SAP Canada serves over 2,300 customers and employs over 2,000 across Canada. SAP also has a significant research and development presence in Canada, with labs located in Montreal, Toronto, Waterloo and Vancouver. The SAP mission is to help companies of all sizes and industries to run better. The SAP vision is to help the world run better. For more information please visit:

ACL ACL delivers technology solutions that are transforming audit and risk management. Through a combination of software and expert content, ACL enables powerful internal controls that identify and mitigate risk, protect profits, and accelerate performance. Please visit for more information.

Silver Sponsors

agile42 agile42 is a market leader in providing "Agile Transformation Services" to companies who want to move toward a more efficient and adaptive way of working. For many years, agile42 has supported a wide range of clients, from startups to large enterprises, in transforming their way of working. Our efficient combination of management consulting, knowledge transfer, team training and coaching on the job has developed a unique and proven approach to support our clients in realizing the benefits of an agile mindset and way of working that allows our customers to achieve outstanding results. For more information please visit:

Breakfast Sponsors

Corporate Recruiters Since 1980, Corporate Recruiters has helped build some very successful technology companies and in the process we’ve helped advance some great careers. With an experienced team of professional recruiters, we offer a proven track record recruiting technology executives and professionals from CEO’s and board directors to middle management and individual contributors. For more information please visit:

Recruiter Sponsors

Manpower Manpower is the global leader in contingent and permanent recruitment workforce solutions. We provide the agility businesses need with a continuum of staffing solutions. By leveraging our trusted brands, we have built a deeper talent pool to provide our clients access to the people they need, faster. We effectively assess and develop skills, keeping our associates ahead of the curve, so they can get the jobs done each time, every time. Visit to learn more.

Prize Sponsors

ProductPlan ProductPlan helps product teams communicate their strategy more effectively than ever. Create and share a beautiful product roadmap to build consensus with stakeholders. Achieve company alignment faster. Get a 30 day free trial at Aha! is the world's #1 product roadmap software. Creating great software is invigorating. And product managers should be the happiest people on earth. But most companies never benefit from their product manager’s love of innovation because they are beaten down by soft strategies, weak tools, and squishy communication. We help make agile product managers great by enabling them to set winning product strategies and prioritize the key features that customers want. Visit for more information.

ProductPlan 50% of all product functionalities are hardly ever used. The main reason being it is virtually impossible, in the product-planning phase, to determine the real value of each functionality. The wasted 50% cost a lot of resources, creates product legacy to support and increases complexity for the users. With Sensor Six you can build your roadmaps of the “right” 50%. Sensor Six enables you to prioritize your backlogs in order of key metrics (value, cost/benefit etc.) to find the 50% that contributes most to your product success. Plan releases and share beautiful roadmaps with your key stakeholders. Visit to learn more.